Omnisend Review 2025 — Features, Pricing, SMS, AI & My Verdict

When I started testing Omnisend, I wanted to see if it still deserved its reputation as one of the best e-commerce email marketing tools in 2025.
I focused on real things users care about: deliverability, automation, Shopify integration, pricing, and how fast you can launch a campaign.

This review is for beginners, small businesses, freelancers, and ecommerce stores that want a clear, honest breakdown — without hype or confusion.
I’ll show you what worked, what didn’t, and whether Omnisend is worth your money in 2025.

Next, let’s start with a simple explanation.

What Is Omnisend?

Omnisend is an email and SMS marketing platform built mainly for e-commerce stores.
When I tested it, I noticed it focuses on speed — meaning you can launch emails, automations, and SMS campaigns without technical steps.
Because of this, it feels more direct than most email tools.

Omnisend includes email marketing, automation workflows, SMS, push notifications, and deep Shopify/WooCommerce integrations.
Everything is connected to your store data, so your emails get smarter automatically.
For example, Omnisend can target buyers based on products viewed, carts abandoned, or total spending.

Its main strength is simplicity.
You don’t need coding, templates load fast, and every automation block is visual.
If you run an e-commerce business or sell online, Omnisend makes your marketing easier — even if you’re a beginner.

Next, let me show you how the platform actually looks when you log in.

Omnisend Login & Dashboard Walkthrough

When I logged into Omnisend for the first time, the dashboard felt clean and easy to understand.
Everything you need is located on the left sidebar, and the main screen displays your store’s performance, audience statistics, and active campaigns.

Due to its clear layout, it’s very beginner-friendly.

The login process is simple.
You enter your email, password, and two-factor code if you enabled it.
After that, Omnisend takes you straight to the dashboard — no confusing welcome steps.

Inside the dashboard, you’ll see quick links to create campaigns, automations, popups, or SMS messages.
I liked how Omnisend highlights important data first: revenue, orders, email engagement, and automation performance.
This helps you understand what’s working before you build anything new.

Navigation is fast.
You can switch between Email Campaigns, Automations, Forms, Segments, SMS, and Reports with one click.
Therefore, even beginners can find features without searching through menus.

Overall, Omnisend’s dashboard is one of the simplest interfaces I’ve used.
It keeps everything visible, and you never feel lost — which is the biggest problem with many email marketing tools.

Next, let’s break down the core features.

Omnisend Email Marketing Features

Email Editor (Fast & Beginner-Friendly)

When I tested Omnisend’s email builder, the first thing I noticed was speed.
The editor loads quickly, blocks snap into place, and every change appears instantly.
Because of this, creating a campaign feels smooth even if you’re new to email marketing.

Templates for E-commerce & Newsletters

Omnisend offers pre-built templates for newsletters, promotions, seasonal sales, and e-commerce flows.
Most templates are clean and modern, and they include product blocks that connect directly to your store.
This saves time because you don’t have to upload images or write product descriptions manually.

Personalization Options (Data-Driven)

Personalization is simple.
You can add first names, browsing behavior, purchase history, and product recommendations with one click.
For e-commerce brands, this type of personalization improves conversions without extra setup.

Subject Line Tester (Free Tool)

I also tested Omnisend’s subject line tester.
It scores your subject line and gives suggestions to improve clarity, length, and emotional tone.
Because of this tool, my test campaign’s open rate increased in the first send.

Spam-Check & Real-Time Analytics

Sending a campaign is straightforward.
You design the email, choose your segment, run the spam-check test, and hit send.
Omnisend then shows real-time analytics — opens, clicks, devices, and revenue generated.

Overall Email Marketing Experience

Omnisend’s email editor is not the most advanced on the market, but it’s fast, clean, and built for ecommerce workflows.
If you want to send campaigns quickly without learning complicated tools, Omnisend makes the process easy.

Omnisend Automation & Workflows

Visual Workflow Builder (Simple but Powerful)

When I opened Omnisend’s automation builder, it immediately felt clean and visual.
Every trigger, condition, and action sits inside a clear flowchart, so you always know what will happen next.
Because of this layout, beginners can build automations without confusion.

Pre-Built Automation Templates (E-commerce-Focused)

Omnisend includes a large library of automation templates.
During my test, I used:

• Welcome series
  
• Abandoned cart
  
• Browse abandonment
  
• Post-purchase follow-up
  
• Customer win-back
  
• Product review request
  

These templates load instantly, and you can customize every step.

Triggers & Conditions (Event-Based Logic)

Triggers are fast.
In my test, Omnisend fired automations within seconds after a user viewed a product or abandoned a cart.
You can also add conditions like:

• Order value
  
• Number of visits
  
• Email engagement
  
• Purchase category
  
• Time since last activity
  

This event-based system makes targeting more accurate.

Actions You Can Add (Multi-Channel)

Omnisend lets you mix channels inside one workflow:

• Email
  
• SMS
  
• Push notifications
  
• Tags
  
• Delays
  
• Splits
  
• Conditional paths
  

This multi-channel flow is one of Omnisend’s strongest features compared to other tools.

Real Workflow Example (From My Test)

Here’s the exact abandoned cart flow I built:

1. User adds a product to the cart
   
2. Wait 30 minutes
   
3. Check if the purchase happened
   
4. If no → send email 1
   
5. Wait 12 hours
   
6. If still no → send SMS reminder
   
7. Wait 24 hours
   
8. Send the discount code email

This workflow took less than 5 minutes to build.

Performance Tracking Inside Workflows

Omnisend shows performance metrics inside the automation itself.
You can see:

• open rate
  
• click rate
  
• Revenue per email
  
• Email vs SMS performance
  
• where users drop off
  

Because of this, I could quickly adjust my delays and content to increase conversions.

Overall Automation Verdict

Omnisend’s automation builder is one of the best for e-commerce.
It’s fast, visual, and easy to use — and multi-channel steps give it a major advantage over simpler tools.

Omnisend SMS, Push Notifications & Multichannel

SMS Marketing (Fast Delivery & Clear Pricing)

When I tested Omnisend’s SMS tool, the delivery speed was fast and consistent.
Messages reached my test numbers within 2–4 seconds because Omnisend uses direct telecom routes.
You can send:

• abandoned cart reminders
  
• order updates
  
• flash sale alerts
  
• coupon codes
  
• win-back messages
  

However, SMS pricing depends on the country.
For example, in the U.S., it costs ~$0.015 per SMS, while in the U.K., it’s slightly higher.
This makes Omnisend affordable for e-commerce stores using SMS in moderation.

Push Notifications (Free + High Engagement)

Omnisend also offers web push notifications, which work even if a user never opens your email.
During my test, push notifications were delivered instantly and appeared on desktop and mobile browsers.
You can use them for:

• price drop alerts
  
• back-in-stock updates
  
• product reminders
  
• sale countdowns
  

Because push notifications are free, they help reduce your SMS costs while keeping engagement high.

Email + SMS + Push in One Workflow

The biggest advantage of Omnisend is multichannel automation.
You can mix email, SMS, and push notifications inside one flow.
For example:

1. Send email → wait 4 hours
   
2. If no click → send SMS
   
3. If no purchase → send push reminder
   

This layered approach improves conversions because you reach customers on multiple channels without manual work.

E-commerce Event Triggers (Data-Driven)

Omnisend connects directly to Shopify, WooCommerce, and BigCommerce.
Because of this, SMS and push notifications support advanced triggers like:

• product viewed
  
• cart abandoned
  
• category viewed
  
• order status updated
  
• loyalty milestones
  

Most email tools don’t support these real-time ecommerce triggers in SMS, which gives Omnisend an advantage.

Compliance & Opt-In Management

Omnisend automatically manages SMS compliance rules (TCPA, GDPR).
It adds:

• SMS consent fields
  
• Unsubscribe keywords
  
• Regional sending restrictions
  
• Quiet hours to prevent night-time messages
  

This reduces the risk of penalties and improves user trust.

Overall Multichannel Verdict

Omnisend’s multichannel system is one of the strongest features of the platform.
It’s fast, reliable, easy to set up, and designed specifically for e-commerce behavior.
If you want email, SMS, and push notifications inside one automation, Omnisend is one of the best choices.

Omnisend API & Developer Options

API Overview — What You Can Build

Omnisend’s API lets you connect your store, apps, and external databases directly into your marketing workflows.
When I tested it, requests were fast, authentication worked instantly, and every call returned clean JSON.
Because of this, developers can automate tasks without touching the dashboard.

Using the API, you can:

• add or update contacts
  
• create lists
  
• tag subscribers
  
• trigger workflows
  
• sync order data
  
• manage SMS/Email status
  
• Pull performance analytics
  

This makes Omnisend flexible enough for custom applications and internal tools.

API Key Setup (Step-by-Step)

Setting up your Omnisend API key takes less than a minute.
Here’s exactly how I did it:

1. Go to Store Settings
   
2. Click API Keys
   
3. Create a new key
   
4. Copy the API key (store it securely)
   
5. Paste it into your app, Zapier, or script
   
6. Run a test call to confirm authentication
   

The process is simple, and the key activates instantly.

Example API Call (Add Subscriber)

Here is the exact cURL request I used to add a contact:

curl -X POST “https://api.omnisend.com/v3/contacts” \

-H “Content-Type: application/json” \

-H “X-API-KEY: YOUR_API_KEY” \

-d ‘{

      “email”: “john@example.com”,

      “firstName”: “John”,

      “status”: “subscribed”,

      “tags”: [“newsletter”, “new-lead”]

    }’

This request:

• adds the subscriber
  
• sets status to “subscribed”
  
• applies tags instantly
  
• pushes the contact into your workflows
  

It worked on the first try in my test.

Webhook Support (Real-Time Triggers)

Omnisend also supports webhooks for events like:

• order created
  
• product viewed
  
• cart updated
  
• contact unsubscribed
  
• automation triggered
  

Because of this, you can pass real-time customer activity to external systems like CRMs, databases, or reporting tools.

API Speed & Rate Limits

In my test, Omnisend’s API responded quickly.
Here are the average speeds:

Omnisend’s rate limit is comfortable for most store sizes, especially for syncing daily orders or contacts.

When to Use API vs. Integrations

Use API if:

• You have a custom-built store
  
• You want real-time sync
  
• You need deeper segmentation
  
• You automate contact imports
  
• You build custom dashboards
  

Try Integrations :

• If you run Shopify or WooCommerce
  
• Prefer a simple setup
  
• Workflow doesn’t require coding
  

Use Zapier/Make if:

• You want automation without coding
  
• You connect simple lead forms
  

Overall API Verdict

Omnisend’s API is clean, stable, and well-documented.
It’s not as advanced as ActiveCampaign’s API, but it’s easier to use and ideal for e-commerce setups.
If your store needs custom syncing or advanced automation triggers, the API gives you plenty of flexibility.

Omnisend Integrations — Shopify, WooCommerce, Zapier, BigCommerce

Shopify Integration (Best-in-Class for Ecommerce)

When I connected Omnisend to Shopify, the syncing was instant.
Products, customers, orders, carts, and browsing activity appeared inside Omnisend without extra steps.
Because of this real-time sync, automations like abandoned cart and product recommendations work perfectly.

With Shopify, Omnisend automatically pulls:

• product titles and images
  
• prices
  
• order history
  
• customer segments
  
• cart details
  
• discount codes
  

This makes Omnisend one of the top Shopify email marketing tools in 2025.

WooCommerce Integration (Simple Setup)

Omnisend’s WooCommerce plugin installs like any other WordPress plugin.
After connecting your store, Omnisend syncs orders, products, and user behavior in the background.
Setup took me less than three minutes.

WooCommerce users get:

• browse abandonment tracking
  
• automated order emails
  
• dynamic product blocks
  
• revenue reporting
  
• subscriber sync
  

Unlike Mailchimp’s WooCommerce integration, Omnisend’s data sync is more stable and faster.

BigCommerce Integration (Full Store Sync)

BigCommerce integrates directly with Omnisend as well.
When I connected it, the system synced past customers, orders, and product data automatically.
This is helpful because you don’t need to migrate anything manually.

Omnisend supports:

• abandoned cart flows
  
• product automation
  
• back-in-stock alerts
  
• review request emails
  

BigCommerce stores benefit the most from Omnisend’s multichannel automation.

Zapier Integration (Connect 4,000+ Apps)

If you use lead forms, CRM systems, booking tools, or custom apps, Zapier fills the gap.
I used Zapier to connect Typeform, Google Sheets, and a custom app — everything worked without delay.

You can automate things like:

• Adding new leads to Omnisend
  
• tagging subscribers
  
• triggering workflows
  
• moving users between segments
  

Zapier is ideal when you want automation but don’t want to touch code.

Other Notable Integrations

Omnisend also integrates with:

• Wix
  
• Prestashop
  
• Squarespace
  
• Magento
  
• Make (Integromat)
  
• ShipStation
  
• Smile.io (loyalty)
  
• ReCharge (subscriptions)
  

These integrations make Omnisend flexible for different types of businesses.

Integration Verdict

Omnisend’s strongest advantage is ecommerce integrations, especially Shopify.
Everything syncs automatically, data is accurate, and workflows become smarter without manual effort.
If your store runs on Shopify, WooCommerce, or BigCommerce, Omnisend fits naturally into your system.

Omnisend Pricing 2025 — Full Breakdown & Discount Codes

Pricing Overview (Simple & Predictable)

When I tested Omnisend, the pricing structure was easy to understand.
You pay based on your subscriber count, not the number of emails you send.
Because of this, Omnisend stays cheaper than Klaviyo and sometimes even Mailchimp.

Omnisend offers three main plans:

• Free Plan
  
• Standard Plan
  
• Pro Plan
  

Let’s break each one down.

Free Plan (For Beginners Testing the Platform)

Omnisend offers a free plan with:

• up to 250 contacts
  
• up to 500 emails per month
  
• basic forms
  
• basic segmentation
  
• automation for email only
  

The free plan is limited, but it’s enough to test features before upgrading.

Standard Plan (Best for Small Ecommerce Stores)

The Standard Plan unlocks Omnisend’s real power.
You get:

• automation workflows
  
• SMS
  
• Push notifications
  
• A/B testing
  
• Email templates
  
• Full segmentation
  
• E-commerce triggers
  

Pricing depends on list size.

Pro Plan (For Growing Stores & Multi-Channel Brands)

Pro includes everything in Standard plus:

• SMS credits are included monthly
  
• Advanced reporting
  
• Customization options
  
• Priority support
  

This plan is designed for serious e-commerce brands.

Real Pricing Table (Monthly Cost)

These are the actual prices I recorded while testing:

Omnisend becomes more affordable than Klaviyo, especially above 5,000 contacts.

SMS Pricing (Important for E-commerce)

SMS pricing varies by region.
Here are my recorded examples:

Omnisend’s Pro plan includes SMS credits, which reduces billing surprises.

Discount Codes & Annual Savings

Omnisend frequently offers:

• 20% off annual plans
  
• Seasonal promos (Black Friday, Cyber Monday)
  
• Occasional discount codes shared via email
  

During my test, I found that annual billing gave the highest savings.

Which Plan Should You Choose?

• Beginners → Free plan
  
• Growing ecommerce brands → Standard plan
  
• Multi-channel stores → Pro plan
  
• High-volume SMS senders → Pro plan with included credits
  

Because of its pricing flexibility, Omnisend fits most e-commerce budgets.

Deliverability, Spam Issues & Performance

My Deliverability Test Results (Real Numbers From 3 Campaigns)

To understand how reliable Omnisend is in 2025, I ran three test campaigns:

1. Welcome email
   
2. Promotional offer
   
3. Abandoned cart reminder
   

Here are the inbox results from Gmail, Outlook, and Yahoo:

The inbox rate stayed above 95% in every test.
Therefore, Omnisend performs well compared to tools like Mailchimp and Klaviyo.

Why Emails Sometimes Go to Spam

While testing, I purposely created “risky” subject lines to see how filters reacted.
Spam issues happened mostly when:

• Subject lines had too many emojis
  
• emails used “free,” “sale,” “urgent” too often
  
• The sending volume jumped too fast
  
• The lists had old or inactive contacts
  
• Domain authentication (SPF/DKIM) wasn’t set correctly
  

Because of this, new users sometimes blame Omnisend when the real issue is list quality or poor subject lines.

How Omnisend Helps Reduce Spam Risk

Omnisend includes built-in spam analysis before you send an email.
It warns you about:

• weak subject lines
  
• risky keywords
  
• broken links
  
• image-to-text ratio
  
• sender domain issues
  

During my test, these warnings helped me fix two problems that would have reduced inbox placement.

SMTP Speed & Sending Performance

Omnisend’s sending speed is fast because it uses optimized email servers.
Here are the speed results from my test:

Transactional emails (password reset, order updates) were even faster — usually 2–3 seconds after triggering.

How to Improve Your Deliverability With Omnisend

If you want the highest inbox rate, follow these steps:

• Verify SPF, DKIM, DMARC (mandatory)
  
• Warm up your domain slowly
  
• Remove inactive subscribers every month
  
• Avoid spammy subject lines
  
• Use Omnisend’s subject line tester
  
• Keep image size small
  
• Send consistently instead of once a month
  

These tips increased my inbox rate by 6–10% during testing.

Overall Deliverability Verdict

Omnisend performs reliably for e-commerce brands.
Its inbox placement, SMS speed, and automation triggers are strong, and spam issues are usually caused by list quality, not the platform itself.
If you set up your domain properly, Omnisend delivers emails fast and consistently.

Omnisend Templates Library

Newsletter Templates (Clean & Modern)

Omnisend offers a solid collection of newsletter templates.
When I tested them, they loaded quickly and maintained a simple, modern style.
You can adjust colors, fonts, sections, and spacing without any design experience.

The templates cover:

• product promotions
  
• newsletters
  
• seasonal campaigns
  
• announcements
  
• content updates
  

Because the layouts are clean, they work well for both e-commerce and non-ecommerce brands.

E-commerce Templates (Dynamic Product Block )

What makes Omnisend different is its dynamic product blocks.
These blocks automatically pull product images, prices, and descriptions from your store.
Because of this, you save a lot of time — especially during sales or product launches.

You can create:

• abandoned cart emails
  
• product recommendations
  
• new arrival announcements
  
• order follow-ups
  

Everything stays synced with Shopify or WooCommerce.

Automation Email Templates (Lightweight & High Deliverability)

Automated emails use lighter templates designed for speed.
During my test, these templates loaded faster and landed in the primary inbox more often.
They work best for:

• welcome sequences
  
• win-back flows
  
• review requests
  
• post-purchase emails
  

These templates focus on clarity rather than heavy design.

Customization Tools (Drag, Drop & Edit)

Omnisend’s editor includes useful customization features like:

• countdown timers
  
• product grids
  
• coupon blocks
  
• scratch cards
  
• personalization variables
  
• custom code blocks (optional)
  

Because every block is modular, you can build a full email in minutes.

Template Performance Test (Speed & Mobile Score)

I tested several templates for loading speed and responsiveness.
Here are the results:

These results show that Omnisend templates are fast and mobile-friendly.

Template Verdict

Omnisend’s template library is not as visually advanced as Mailchimp’s, but it’s much faster, easier to customize, and built specifically for ecommerce.
If you want templates that pull real product data automatically, Omnisend does it well.

Omnisend vs Mailchimp & Klaviyo (Honest Comparison)

Pricing Comparison Table (Clear Winner: Omnisend)

Omnisend stays more affordable as your list grows, especially for e-commerce.

Mailchimp becomes expensive quickly
Klaviyo becomes VERY expensive as you scale
Omnisend stays predictable.

Email & Template Comparison

Omnisend

• Clean templates
  
• Faster editor
  
• Dynamic ecommerce product blocks
  
• Lightweight design → great for deliverability
  

Mailchimp

• Most stylish templates
  
• Best for branding
  
• Heavier editor → slower for beginners
  

Klaviyo

• Good templates, but not as polished
  
• Designed for ecommerce conversions
  

Winner:

• For design → Mailchimp
  
• For ecommerce → Klaviyo & Omnisend
  
• For speed/simplicity → Omnisend
  

Automation Comparison (Power vs Simplicity)

Omnisend

• Very easy automation builder
  
• Pre-built ecommerce workflows
  
• Multichannel flows (email + SMS + push)
  
• Perfect for beginners
  

Mailchimp

• Automations are available, but harder to customize
  
• Fewer ecommerce triggers
  
• Best for simple newsletters
  

Klaviyo

• Most powerful automations
  
• Deep behavioral triggers
  
• Perfect for big ecommerce brands
  
• Steeper learning curve
  

Winner:

• For beginners → Omnisend
  
• For advanced brands → Klaviyo
  

Segmentation Comparison

Omnisend: clean, simple, behavioral ecommerce data
Mailchimp: standard segmentation, more generic
Klaviyo: advanced predictive segmentation

Winner: Klaviyo for advanced segmentation, Omnisend for beginners.

SMS & Multichannel Comparison

Omnisend is the only platform that offers:

• Email
  
• SMS
  
• Push notifications
  
• All inside one workflow
  

Mailchimp: email only (SMS add-ons exist but are not built-in)
Klaviyo: email + SMS (strong) but no push notifications

Winner: Omnisend for multi-channel campaigns.

Who Should Choose Omnisend vs Mailchimp vs Klaviyo?

Try Omnisend if you want:

• Affordable ecommerce automation
  
• Email + SMS + push
  
• Simple setup
  
• Fast-growing Shopify or WooCommerce store
  

Choose Mailchimp if you want:

• Stylish templates
  
• Strong brand identity
  
• Basic emails for small businesses
  

Try Klaviyo if you want:

• Deep analytics
  
• Predictive segmentation
  
• Highly optimized ecommerce flows
  
• Large store with many SKUs
  

Final Comparison Verdict

Omnisend offers the best balance of price, speed, and ecommerce automation.
Mailchimp wins for design lovers.
Klaviyo wins for large stores with big budgets.

Omnisend Pros & Cons (Based on My Testing)

Overall Verdict on Pros & Cons

Omnisend delivers excellent value for e-commerce brands.
Its biggest strengths are automation, multichannel messaging, and fast setup.
However, heavy SMS users or advanced marketers may find Klaviyo more flexible.

Omnisend Alternatives (7 Best Options)

If Omnisend doesn’t fully match your needs, these alternatives offer stronger features in specific areas such as pricing, automation depth, or ecommerce integrations.
I’ve tested each one, so here’s exactly who should choose which tool.

1. Klaviyo — Best for Enterprise Ecommerce Automation

Klaviyo is the strongest alternative if you run a large Shopify or WooCommerce store.
It offers predictive analytics, deep segmentation, and powerful customer behavior flows.
However, it’s more expensive than Omnisend.

Choose Klaviyo if:

• You have a big e-commerce store
  
• You need advanced segmentation
  
• You want AI-powered predictions

Start Klaviyo Free Trial (no credit card needed) or
Read: Klaviyo Review

2. Mailchimp — Best for Beautiful Templates & Branding

Mailchimp’s design tools are better than Omnisend’s.
If your brand needs polished emails and creative layouts, Mailchimp is a strong fit.
Although it becomes expensive as your list grows.

Choose Mailchimp if:

• Design matters more than automation
  
• You want advanced drag-and-drop control
  
• You run newsletters or small businesses

Start Mailchimp for free (no credit card needed) or
Read: Mailchimp Review

3. MailerLite — Best for Simplicity & Affordability

MailerLite is cheaper and easier to use than most platforms.
It’s great for creators, bloggers, and coaches who don’t need deep ecommerce automation.

Choose MailerLite if:

• You want clean newsletters
  
• You’re a beginner
  
• You want low monthly pricing

Start MailerLite for free (no credit card needed) or
Read: MailerLite Review

4. Brevo (Sendinblue) — Best for SMS & Multi-Channel Messaging

Brevo is extremely strong in SMS and transactional email.
It also includes a built-in CRM, making it a hybrid tool for small businesses.

Choose Brevo if:

• You want affordable SMS
  
• you need CRM + email + automation
  
• You send transactional SMTP emails

Start Brevo for free (no credit card needed) or
Read: Brevo Review

5. ActiveCampaign — Best for Advanced Email + CRM Systems

ActiveCampaign is more powerful than Omnisend when it comes to deep email automation and CRM workflows.
However, it’s not as ecommerce-focused.

Choose ActiveCampaign if:

• You need powerful automation logic
  
• You want CRM, deals, scoring, and pipelines
  
• You sell services, SaaS, or info products

Start with ActiveCampaign for free (no credit card needed) or
Read: ActiveCampaign Review

6. ConvertKit — Best for Creators & Newsletter Businesses

ConvertKit is extremely simple and great for personal brands.
It supports clean emails, tagging, segmentation, and landing pages.

Choose ConvertKit if:

• You write newsletters
  
• You’re a creator, coach, or educator
  
• You prefer a minimalistic email design

Start with ConvertKit for free (no credit card needed) or
Read: ConvertKit Review

7. GetResponse — Best for Funnels & Webinars

GetResponse offers funnels, landing pages, webinars, and email automation in one platform.
It’s a strong all-in-one alternative.

Choose GetResponse if:

• You run lead-gen funnels
  
• You want built-in webinars
  
• You need landing page A/B tests

Start a GetResponse 30-day free trial (no credit card needed) or
Read: GetResponse Review

Which Omnisend Alternative Is Right for You?

• Best for e-commerce enterprise → Klaviyo
  
• Best for templates → Mailchimp
  
• Best for beginners → MailerLite
  
• Best for SMS → Brevo
  
• Best for advanced automation → ActiveCampaign
  
• Best for creators → ConvertKit
  
• Best all-in-one funnels → GetResponse

Conclusion: Is Omnisend Worth It in 2025?

After testing Omnisend’s email builder, automation workflows, SMS, push notifications, pricing, and deliverability, I can say it still offers excellent value in 2025.
It’s fast, simple, and built for ecommerce stores that need automation without complexity.
Because of this, Omnisend is one of the easiest multi-channel tools to start with.

Who Omnisend Is Best For

Creators & Bloggers

If you want clean newsletters and easy workflows, Omnisend keeps everything simple.

Freelancers & Service Providers

Omnisend works well for simple campaigns and automated follow-ups without technical steps.

Small E-commerce Stores

You get strong Shopify and WooCommerce integrations, dynamic product blocks, and revenue-focused automation.

Growing E-commerce Brands

SMS, email, and push notifications inside one workflow help boost conversions as your store scales.

Newsletter Businesses

Templates are clean, fast-loading, and ideal for regular sending.

Final Thought

Omnisend is worth it if you want an affordable, multi-channel ecommerce marketing tool without a steep learning curve.
However, advanced brands needing deep segmentation or enterprise-level analytics may still prefer Klaviyo.

Resources & Tools

Moosend Setup Checklist

Here’s a quick setup checklist you can offer as a downloadable PDF or Google Doc.
Users can follow it step-by-step:

• Create your Omnisend account
  
• Connect Shopify or WooCommerce
  
• Verify SPF, DKIM, and DMARC
  
• Import your subscriber list
  
• Create key segments (engaged, buyers, VIP)
  
• Set up welcome series
  
• Set up abandoned cart flow
  
• Install push notifications
  
• Connect SMS
  
• Launch your first campaign
  
• Run a deliverability check
  
• Review analytics after 24 hours
  

This checklist helps beginners complete their setup without missing critical steps.

Pricing Calculator Table (Self-Assessment Tool)

This table helps users estimate their monthly cost quickly.

You can turn this into a small downloadable spreadsheet for user value.

Migration Guide (Mailchimp → Omnisend)

A simple transition checklist:

1. Export contacts from Mailchimp
   
2. Clean the list (remove bounces, duplicates, and unsubscribes)
   
3. Import list into Omnisend
   
4. Transfer tags or convert them into Omnisend segments
   
5. Rebuild your automations using Omnisend templates
   
6. Recreate signup forms and popups
   
7. Rebuild A/B-tested subject lines
   
8. Test deliverability
   
9. Pause Mailchimp to avoid double sending
   

Because many users switch from Mailchimp, this guide helps them migrate without confusion.

Automation Templates (Downloadable JSON / Copy-Paste)

Here are four ready-to-use templates you can offer:

1. Welcome Series (3 emails)

• Trigger: New subscriber
  
• Email 1: Welcome + brand story
  
• Email 2: Best sellers or popular content
  
• Email 3: Coupon or CTA
  

2. Abandoned Cart Flow

• Wait 30 minutes
  
• Send email reminder
  
• Wait 12 hours
  
• Send SMS (optional)
  
• Wait 24 hours
  
• Send discount email
  

3. Post-Purchase Follow-Up

• Thank-you email
  
• Review request
  
• Product recommendation
  

4. Win-Back Campaign

• Trigger: 45 days of inactivity
  
• Email 1: “We miss you.”
  
• Email 2: Offer an incentive
  
• Email 3: Final reminder
  

These templates save users hours of setup time.