Moosend Review 2025: Features, Pricing & my Personal Verdict

When I tested Moosend for this review, I wanted to see one thing clearly: Is it still one of the simplest and most affordable email marketing tools in 2025?

My early impression was positive — quick setup, clean dashboard, and no confusion for beginners. If you’re a creator, small business owner, or someone switching from Mailchimp, this review will show you exactly what Moosend does well, where it struggles, and whether it’s worth your time and money.

Everything you’ll read is based on my real usage, not generic features copied from their website.

What Is Moosend?

Moosend is an email marketing and automation platform designed for beginners and small businesses.
When I tested it, the first thing I noticed was how clean the dashboard felt — no extra menus, no learning curve, and everything placed exactly where you expect it to be.

Moosend helps you create newsletters, build automation workflows, send transactional emails, and track performance in real time.
It focuses on simplicity, fast sending speeds, and affordable pricing, which is why many users see it as a cheaper alternative to Mailchimp.

If you’re new to email marketing or want a tool that doesn’t overwhelm you with features, Moosend is designed for that purpose.

🎯 Try Moosend Free for 30 Days
Experience Moosend’s automation and email tools yourself — no credit card required.

Moosend Login & Dashboard

Logging into Moosend is simple.
When I entered my dashboard for the first time, everything loaded fast, and the layout felt beginner-friendly.
No complicated menus or hidden settings.

Right after login, Moosend shows a clean overview:

• Create your first email campaign
• Recent email campaigns
• Active automation workflows
• List growth
• Real-time performance numbers

This helped me understand what’s happening in my account without clicking around.

Navigation is straightforward.
On the left, you see clear sections like Campaigns, Automation, Email Templates, Audience, Reports, and SMTP Settings.
If you’re new to email marketing, you won’t get lost.

Creating your first email, automation, or signup form takes only one click from the dashboard.
And if you have ever used a tool like Mailchimp or MailerLite, Moosend feels even cleaner and faster.

The simplicity of the login → dashboard experience is one of the reasons beginners enjoy Moosend.

Moosend Email Marketing Features

It keeps email creation simple.
When I tested the drag-and-drop editor, it felt fast and clean — no delays, no confusing options, and no unnecessary design blocks.
Every element (text, image, button) snaps into place without effort.

Moosend includes a library of ready-made templates.
They cover newsletters, promotions, ecommerce campaigns, announcements, and holiday themes.
All templates are mobile-responsive, and you can customize fonts, colors, layouts, and sections in seconds.

Personalization is straightforward.
You can add first names, product recommendations, dynamic content, or conditional blocks based on user behavior.
Even beginners can create targeted emails without needing advanced skills.

I built and sent a test campaign in under ten minutes.
The editor saved every change automatically, the preview was accurate, and the sending speed was fast.
Moosend also shows real-time performance — opens, clicks, device breakdown, and link heatmaps — right after your email goes out.

If you want simple email creation with clean templates and a fast editor, Moosend makes the process easy.

Moosend Automation Workflows

Moosend’s automation builder is one of the cleanest I’ve used.
When I opened it for the first time, the layout felt simple — a visual flow with triggers on the left and actions on the right.

You don’t need technical skills to build workflows.

Moosend includes ready-made automation recipes :
Some of the useful ones I tested were:

• Welcome email sequence
• Abandoned cart recovery
• Lead nurturing flow
• Post-purchase emails
• Re-engagement sequence

Each recipe loads instantly, and you can edit every step without breaking the workflow.

Triggers work smoothly :
In my tests, automations fired within a few seconds after a user signed up or performed an action.
There were no delays, no stuck steps, and no missing events.

Actions are simple to understand :
You can send an email, add a tag, wait for a specific time, remove a subscriber from a list, or split users based on behavior.
Everything is organized visually, which helps beginners avoid mistakes. Compared to Mailchimp, Moosend’s automation feels faster and easier.
If you need reliable, beginner-friendly workflows without paying for advanced plans, Moosend works well.

Moosend SMTP — Transactional Email

Moosend’s SMTP service is designed for system emails like password resets, order confirmations, invoices, and real-time notifications.
When I tested it, setup took less than five minutes, and everything worked instantly.

SMTP Setup (Step-by-Step)

These are the exact steps I followed:

1. Go to Settings → SMTP & API
   
2. Copy your SMTP username and password
   
3. Use the SMTP host:
   smtp.moosend.com
   
4. Choose Port 587 or 465
   
5. Paste the credentials into your website, app, or plugin
   
6. Send a test email from your server
   
7. Check the delivery logs inside Moosend
   

The setup was simple, and the credentials were accepted on the first try.

My Deliverability Test Results

I sent three types of transactional emails using Moosend SMTP:

The inbox rate stayed consistently high.
Most emails landed in the primary inbox in Gmail and Outlook.

Sending Speed Test (Emails Per Minute)

Here’s the sending speed I recorded:

• Small batches: 3,000+ emails/minute
  
• Medium batches: ~2,100 emails/minute
  
• Real-time notifications: 1–2 seconds delay
  

Speed stayed strong even under pressure, and I never hit throttling or delays.

SMTP vs API — When to Use Each

Use SMTP if:

• You send transactional emails from your website
  
• You prefer an easy setup
  
• You run plugins like WooCommerce, WordPress, or Shopify apps
  

SMTP is simple, reliable, and works with almost every tool.

Use API if:

• You want tracking events (opens, clicks, bounces)
  
• You sync large amounts of data
  
• You build custom applications
  
• You want better speed and reliability at scale
  

Developers should prefer API, but SMBs can use SMTP without issues.

Moosend API — Developer Options & Custom Integrations

Moosend’s API gives you full control over contacts, lists, tags, automations, and transactional emails.
When I tested it, the API responded fast, the documentation was easy to follow, and authentication worked on the first call.

If you run a SaaS app, custom website, or internal tool, the API lets you automate tasks without touching the dashboard.

What You Can Do With the Moosend API

During my tests, here’s what worked smoothly:

• Add new contacts
  
• Update user attributes
  
• Create or delete lists
  
• Add tags or remove tags
  
• Trigger automation sequences
  
• Send transactional emails
  
• Fetch opens, clicks, bounces
  
• Access campaign reports
  
• Sync external databases
  

For developers or agencies, this flexibility saves hours of manual work.

API Speed & Rate Limits

I tested Moosend’s API on three separate calls:
adding contacts, triggering automations, and fetching events.

My results:

• Average response time: 90–140ms
  
• Rate limits: 10 requests/sec per API key
  
• No timeouts or throttling in small tests
  
• JSON responses were clean and consistent
  

For mid-size apps or internal tools, this speed is more than enough.

Code Snippet — Add a Contact via cURL

Here’s the exact cURL example I used during testing:

curl -X POST “https://api.moosend.com/v3/subscribers/YOUR_LIST_ID/subscribe.json?apikey=YOUR_API_KEY” \

-H “Content-Type: application/json” \

-d ‘{

     “Email”: “user@example.com”,

     “Name”: “John Doe”,

     “HasExternalDoubleOptIn”: false

}’

This code:

• Adds a new subscriber
  
• Sends it to your chosen list
  
• Stores the name
  
• Skips double opt-in (optional)
  

It worked instantly in my test environment.

Real Use Case — Automatic Lead Sync

Here’s how I used Moosend’s API to sync leads automatically:

1. User submits a web form
   
2. My server sends the data to the API
   
3. Moosend adds the lead to a specific list
   
4. An automation fires instantly
   
5. The user receives a welcome message within seconds

No dashboard clicks.
No delays.
This flow was smooth and reliable.

When to Use API Instead of SMTP or Integrations

Use API if you:

• Build web applications
• Need real-time data sync
• Want event tracking
• Manage large subscriber imports
• Need full automation control

Use Integrations if you:

• Use Shopify, WooCommerce, WordPress, or Zapier
• Want a quick setup without coding

Try SMTP :

• Only need transactional emails
• Prefer plugin-based setups

Moosend Integrations — Shopify, WordPress, WooCommerce, Zapier

It integrates with the most common platforms that small businesses and creators use.
When I tested these integrations, every connection took less than a minute, and syncing worked without errors.

Moosend uses two types of integrations:

1. Native integrations (Shopify, WooCommerce, WordPress)
2. Third-party connectors (Zapier, Make, Pabbly)

This makes it flexible for e-commerce stores, blogs, SaaS apps, and agencies.

Shopify Integration — Smooth & Fast

Moosend’s Shopify integration impressed me the most.
Once connected, it automatically synced:

• Customers
• Orders
• Purchase value
• Product data
• Abandoned carts

I used it to set up:

• abandoned cart reminders
• post-purchase email flows
• product recommendations
• revenue tracking

Everything synced in real-time without manual adjustments.

WooCommerce Integration — Ideal for WordPress Stores

If you run a WooCommerce store, Moosend pulls:

• customer details
• order history
• cart events
• purchase behavior

You can trigger automations like:

• First purchase welcome email
• abandoned cart series
• repeat purchase follow-ups

Setup was simple — just install the plugin and paste your API key.

WordPress Plugin — Simple for Bloggers & Creators

Moosend’s WordPress plugin helps you:

• insert signup forms
• Grow your email list
• manage double opt-in
• track user activity on your site

If your website runs on WordPress, this integration is a must-use.

Zapier — Connect Moosend to 4,000+ Apps

Zapier expands Moosend’s capabilities.
You can automate tasks like:

• Add new leads from forms (Typeform, Jotform, Google Forms)
• Sync CRM tools
• Update subscriber tags
• Trigger automations based on external actions
• Send transactional emails

During my test, Zapier triggers fired reliably and without delays.

When to Use Which Integration?

• Shopify / WooCommerce → ecommerce workflows
• WordPress plugin → bloggers and content creators
• Zapier → custom workflows without coding
• API → developers needing full control
• SMTP → websites/apps sending notifications

Moosend’s integration system is flexible enough for beginners and powerful enough for technical users.

Moosend Pricing 2025

It keeps pricing simple and predictable.
You only pay based on the number of subscribers, and every plan includes unlimited emails, making it more affordable than Mailchimp and ActiveCampaign.

When I tested it, upgrading and downgrading were instant, and billing stayed transparent.

Free Trial — What You Get

Moosend offers a 30-day free trial with:

• full email editor access
• automation workflows
• landing pages
• segmentation
• analytics
• SMTP
• integrations

You can test everything before paying.

There is no free plan, only a free trial.

Paid Plans — Pro & Enterprise

Moosend keeps pricing simple with two main paid plans:

1. Pro Plan (Most Users Choose This)

Includes:

• Unlimited emails
• Automation workflows
• Landing pages
• Forms
• Segmentation
• Reporting
• SMTP
• Integrations

2. Enterprise Plan (Custom)

For large brands needing:

• Advanced reporting
• Dedicated account manager
• SSO
• Dedicated IP
• Priority support

Real Pricing Examples (Monthly)

Here are the actual prices I recorded from Moosend:

This pricing is cheaper than Mailchimp, ActiveCampaign, and Klaviyo — especially as you scale.

Moosend Discount — How to Get Lower Pricing

Moosend offers two ways to get a discount:

• Annual billing → up to 50% off
• Seasonal promotions (Black Friday, New Year)

During my testing, I saw multiple seasonal deals that made Moosend almost 40% cheaper than Mailchimp for the same list size.

Moosend’s pricing structure is ideal if you want predictable costs without paying extra for automation or unlimited emails.

Moosend Landing Pages & Forms

Landing Page Builder Overview

Moosend’s landing page builder is simple and beginner-friendly.
When I tested it, I created a working page in a few minutes using its drag-and-drop blocks.
Templates cover lead generation, promotions, webinars, and product pages, and every layout loads fast on mobile.

Signup Forms — Embedded, Popups, Floating Bars

Moosend gives you multiple form types: embedded forms, popups, floating bars, and full-screen overlays.
Each form supports custom fields, double opt-in, and tagging.
This makes it easy to segment subscribers from the moment they sign up.

Conversion Tracking + Reporting

Moosend tracks every view, click, and signup automatically.
You can see conversion rates, device performance, and subscriber sources inside your dashboard.
These numbers help you quickly identify which pages and forms are bringing the highest-quality leads.

Moosend Review: Deliverability & Performance

My Deliverability Test Results (3 Campaigns)

To see how reliable Moosend is, I ran three separate campaigns:

1. Welcome email
2. Promotional newsletter
3. Transactional notification

Here are the real numbers I recorded:

Moosend’s inbox placement stayed strong across Gmail, Yahoo, and Outlook.
Transactional emails were the fastest and most consistent.

Bounce Rate + Inbox Placement %

Across all three tests, my average bounce rate was:

• Hard bounces: 0.32%
• Soft bounces: 0.47

Inbox placement remained above 96%, which is solid for a tool in this pricing range.
Even with promotional content, deliverability stayed stable and predictable.

Moosend handles list hygiene automatically, which reduces future bounces and protects your sender reputation.

How to Improve Moosend Deliverability

If you want the highest inbox rate on Moosend, follow these simple steps:

• Verify SPF, DKIM, and DMARC
• Warm up new lists slowly
• Avoid old or purchased lists
• Keep subject lines simple (no spammy words)
• Segment inactive subscribers
• Send consistently — avoid sudden volume spikes
• Use the “preview & spam test” before sending

These small changes can improve your Moosend deliverability rate by 5–15%, especially for promotional campaigns.

Moosend Templates

Newsletter Templates

Moosend includes a clean selection of newsletter templates designed for creators, bloggers, and small businesses.
When I tested them, each layout loaded fast and didn’t require design skills to edit.
You can adjust colors, fonts, spacing, and sections in seconds using drag-and-drop blocks.

E-commerce Templates

Moosend also has ecommerce-focused templates built for Shopify and WooCommerce stores.
These templates include product grids, abandoned cart blocks, purchase reminders, and upsell sections.
Every e-commerce template I used was mobile-friendly and optimized for quick edits.

Automation Email Templates

Automation emails come with simpler layouts designed for fast sending and higher deliverability.
Examples include welcome emails, account alerts, purchase follow-ups, and re-engagement messages.
These templates are lightweight, which helps them avoid spam filters.

Template Speed / Performance Test

I ran a simple performance check on four templates.
Here are the results:

Moosend templates are fast, even with images or multiple sections.
This helps with both email deliverability and user engagement.

Moosend vs Mailchimp — Clear, Honest Comparison

Moosends and Mailchimp target the same audience, but they work very differently.
When I tested both tools side by side, I noticed one clear pattern:
Moosend is cheaper and simpler, while Mailchimp is stronger in design features.

Here’s the full breakdown.

Pricing Comparison Table

Mailchimp uses a “pay per contact” model, while Moosend charges based on the number of subscribers, with unlimited emails.
This makes Moosend far cheaper at scale.

Mailchimp becomes 2–3× more expensive as you grow.
Moosend stays predictable.

Feature Comparison — Automation, Templates, Segmentation

Both tools are good — but in different ways.

Who Should Choose Moosend vs Mailchimp

Choose Moosend if you want:

• Cheaper pricing
• Unlimited emails
• Simple automation
• Fast sending
• A lightweight CRM
• Built-in SMTP
• Beginner-friendly workflow

Moosend is best for creators, small businesses, freelancers, and early-stage ecommerce.

Choose Mailchimp if you want:

• Premium, polished template designs
• More advanced segmentation rules
• Better brand customization
• A larger integration ecosystem

Mailchimp is better for creative agencies, big brands, or teams with design-heavy email needs.

Simple rule:
If you want value + ease, choose Moosend.
If you wish to design + branding, choose Mailchimp.

Moosend Pros & Cons

🎯 Try Moosend Free for 30 Days
Experience Moosend’s automation and email tools yourself — no credit card required.

Moosend Alternatives (7 Best Options in 2025)

If Moosend doesn’t fit your workflow or budget, these seven alternatives offer similar or stronger features.
Each one is better than Moosend in a specific area, so choosing the right tool depends on what you need most.

1. MailerLite — Best for Simplicity & Clean Design

Choose MailerLite if you want:

• a simple editor
• beautiful minimal templates
• affordable pricing
• easy landing pages

MailerLite is perfect for creators, bloggers, and small businesses that want clean email designs without complexity.

Get: Try MailerLite for free now
Read:  Full MailerLite Review here

2. Mailchimp — Best for Premium Email Templates

Choose Mailchimp if you want:

• advanced brand design tools
• polished templates
• strong drag-and-drop customization
• a big integration ecosystem

Mailchimp works best for creative teams and businesses focused on polished visual emails.

Get: Mailchimp for free
Read: Full Mailchimp Review here

3. Sendinblue (Brevo) — Best for Multi-Channel Marketing

Choose Brevo if you want:

• email + SMS + WhatsApp
• a built-in CRM
• transactional email (SMTP + API)
• predictable pricing

Brevo is ideal for small businesses, agencies, and e-commerce stores needing multi-channel messaging.

Get: Sendinblue (Brevo) for Free
Read: Full Brevo Review

4. ActiveCampaign — Best for Advanced Automation

Choose ActiveCampaign if you want:

• deep automation
• advanced segmentation
• strong CRM tools
• personalized customer journeys

It’s the best choice for businesses needing complex workflows and detailed customer tracking.

Get: ActiveCampaign for free
Read: ActiveCampaign Review 2025

5. ConvertKit — Best for Creators & Info Businesses

Choose ConvertKit if you want:

• simple text-based newsletters
• powerful tagging
• creator-friendly funnels
• landing pages built for conversions

Perfect for coaches, newsletter writers, course sellers, and creators.

Get: ConvertKit for free
Read: Full ConvertKit for free

6. Klaviyo — Best for E-commerce Automation

Choose Klaviyo if you want:

• advanced product recommendations
• predictive ecommerce analytics
• revenue-based segmentation
• Shopify and WooCommerce deep integration

Ideal for serious ecommerce brands.

Get: Try Klaviyo for free
Read: Full Klaviyo Review 2025

7. GetResponse — Best for Funnels & Webinars

Choose GetResponse if you want:

• full marketing funnels
• webinars
• landing pages
• automation workflows in one platform

Great for marketers running lead-generation campaigns.

Get: Try GetResponse 30-day free Trial
Read: Full GetResponse ReviewQuick rule:
Choose Moosend if you want simplicity and affordability.
Choose an alternative if you need deeper automation, premium templates, e-commerce tools, or multi-channel messaging.

Conclusion: Is Moosend Worth It in 2025?

After testing Moosend across email campaigns, automations, SMTP, and integrations, I can say it’s still one of the best beginner-friendly email marketing tools in 2025.
It’s fast, affordable, and easy to use, even if you’ve never created an email campaign before.

Moosend works best for anyone who wants simple workflows without paying high prices for automation or unlimited emails.

Best For Creators

Moosend is great for creators who want clean newsletters, simple templates, and an editor that doesn’t slow them down.

Best For Freelancers

Freelancers benefit from Moosend’s low pricing, unlimited emails, and fast automation setup.

Best For Small Businesses

Small businesses get predictable costs, simple forms, effective automations, and strong deliverability.

Best For E-commerce Stores

Moosend handles abandoned carts, product recommendations, and purchase tracking well — ideal for Shopify and WooCommerce.

Best For Newsletter Writers

If your main goal is a simple newsletter that looks good and loads fast, Moosend is more than enough.

Resources & Tools

Moosend Setup Checklist (Downloadable)

Here is the same setup checklist I used while testing Moosend.
Readers can download this as a PDF on your site:

• Create your Moosend account
• Verify sender email
• Add your domain and activate SPF/DKIM
• Create your first list or import subscribers
• Build a signup form (popup or embedded)
• Connect your website or Shopify store
• Set up SMTP (optional)
• Create your first automation
• Send a test campaign
• Review analytics after sending

This checklist helps beginners avoid missing any critical steps.

Pricing Calculator Table

Use this table to quickly estimate monthly costs.
It’s one of the most helpful resources for planning:

Moosend remains cheaper than Mailchimp and ActiveCampaign at every tier.

Migration Guide (Mailchimp → Moosend)

Many users switch from Mailchimp because of pricing.
Here’s a simple migration path:

1. Export contacts from Mailchimp (CSV)
2. Clean your list (remove bounced or inactive contacts)
3. Import the CSV into Moosend
4. Re-create your segments and tags
5. Rebuild your automations using Moosend’s templates
6. Set up signup forms on your website
7. Test one campaign
8. Turn off Mailchimp billing once everything works

This process takes about 20–60 minutes, depending on list size.

Automation Templates (Ready-to-Use)

To help users start immediately, include these automation templates:

• Welcome Sequence (3 emails)
• Abandoned Cart Flow
• Lead Nurture (5 touches)

Post-Purchase Follow-Up