Brevo Review 2025: Is It Still the Best Email Marketing & CRM Tool ?

If you’ve been exploring tools to grow your business through email marketing and customer relationships, you’ve probably heard of Brevo — the platform that started as Sendinblue back in 2012. Since then, Brevo has evolved into a powerful, all-in-one email marketing and CRM solution trusted by more than 500,000 users worldwide.

Originally designed to help small businesses send professional email campaigns, Brevo has expanded its features over the years. Today, it offers CRM capabilities, live chat, SMS, WhatsApp, and even web push notifications, making it a complete marketing hub for growing brands.

In this 2025 Brevo Review, I’ll answer some of the most common questions business owners ask before choosing an email marketing platform:

• 💌 How powerful is Brevo as an email marketing tool?
• 💼 Is it a good investment for small and medium-sized businesses?
• 🧭 How easy is it to use — even for beginners?

Let’s dive in and find out if Brevo truly lives up to its reputation.

🕒 Quick Summary: Brevo at a Glance

If you’re short on time, here’s a quick overview of what Brevo offers:

🔍 Brevo’s Core Features: What Makes It Stand Out in 2025

Brevo (formerly Sendinblue) continues to impress with a wide range of features designed to help businesses grow through smarter communication and automation. Whether you’re managing newsletters, CRM tasks, or sales pipelines, Brevo offers everything you need under one clean, beginner-friendly dashboard.

Here are some of Brevo’s best features that make it worth considering:

✉️ 1. Drag-and-Drop Email Editor

Brevo’s updated drag-and-drop editor is one of the easiest and most enjoyable to use. Even if you’ve never created an email campaign before, you’ll find it incredibly intuitive. The built-in image editor lets you quickly design professional visuals and adjust them right inside the platform — no extra design tools needed.

🎨 2. Brand Library

With Brevo’s Brand Library, you can save your logo, fonts, and color palette to maintain consistent branding across all your email templates. This feature ensures your emails always reflect your business identity — no matter who’s creating them.

⚙️ 3. Marketing Automation Builder

The automation builder is straightforward yet powerful. You can easily create if/else workflows based on contact behavior — like when someone opens an email, clicks a link, or signs up for a form. It’s a great way to send personalized messages automatically and nurture leads without constant manual effort.

💼 4. Built-in Sales CRM

Brevo comes with a free, built-in CRM that helps you track leads, monitor deal progress, and automate sales tasks. This feature is perfect for small sales teams that want to combine marketing and sales in one tool — without paying for a separate CRM platform.

👍 Brevo Pros and Cons: What Real Users Are Saying

To get a complete picture, we looked at real user experiences and long-term customer feedback. Here’s a breakdown of what users love — and where they think Brevo could improve.

✅ Pros

• 💸 Free Forever Plan: Brevo’s free plan is one of its biggest attractions, especially for small businesses starting with email marketing.
• 🧭 Beginner-Friendly Interface: Most users highlight how easy the platform is to navigate, even for those with zero technical experience.
• ✉️ Powerful Email & Automation Tools: The drag-and-drop email editor and automation workflows get consistent praise for their simplicity and effectiveness.
• 🌐 Website Integration: Brevo integrates smoothly with popular platforms like WordPress, allowing you to track website activity and trigger targeted campaigns automatically.
• 🎯 Advanced Segmentation: You can combine contact attributes with behavioral data (like clicks and opens) using AND/OR filters — ideal for sending highly personalized messages.
• 📱 Multi-Channel Marketing: Brevo supports email, SMS, WhatsApp, and push notifications, helping you reach customers on their favorite channels.

⚠️ Cons

• 💼 Limited Users on Lower Plans: To add more than one user per account, you’ll need to upgrade to the Business Plan, which can get costly for larger teams.
• 🧩 Premium Features Locked in Higher Plans: Features like A/B testing, landing pages, and advanced reports are available only on higher tiers.
• 🖋️ Limited Template Library: While functional, Brevo’s 48+ email templates fall short compared to what other major competitors offer.

💡 Is Brevo Right for You?

Choosing the right email marketing software depends on your business goals, size, and budget. Here’s a quick guide to help you decide whether Brevo is the right choice for you in 2025.

✅ Recommended If…

💼 1. You’re a Small or Medium Business on a Budget

Brevo is an excellent option if you want affordable, scalable email marketing. Its pricing is 72% cheaper than Mailchimp and based on email volume, not contact limits — meaning you can store unlimited contacts without paying extra. This makes it ideal for startups, solopreneurs, and growing small businesses.

📢 2. You Want Multi-Channel Marketing in One Platform

Brevo combines everything small businesses need to manage marketing and sales: email campaigns, SMS, WhatsApp messages, live chat, and a built-in CRM. It’s a true all-in-one platform that helps you reach your audience across multiple channels — from one dashboard.

🧭 3. You’re New to Email Marketing

If you’re just starting out, you’ll love how simple and intuitive Brevo is. The interface walks you through every step — from creating your first email to launching automation workflows. Its drag-and-drop editor and guided setup make it beginner-friendly yet professional.

🛒 4. You Run a Small eCommerce Store

Brevo integrates seamlessly with popular eCommerce platforms like Shopify and WooCommerce. You can send abandoned cart reminders, cross-sell products, and connect your store to multiple marketing channels such as email, Facebook Ads, SMS, and WhatsApp.
For larger online stores, though, you might want to explore advanced eCommerce tools like Omnisend.

🚫 Not Recommended If…

🧪 1. You Need Advanced Landing Pages or A/B Testing on a Budget

Landing pages and A/B testing are available only on Business and Enterprise plans (starting at $18/month).
If you want a free or cheaper alternative, MailerLite offers up to 10 free landing pages, while both MailerLite and Moosend provide unlimited landing pages starting around $9/month.

🔁 2. You Require Advanced Automation

Brevo’s automation is excellent for small businesses, but it’s not as advanced as tools like ActiveCampaign, which offer deeper segmentation and more complex workflows.

⭐ Brevo Review: Detailed Ratings (2025)

Below is an in-depth look at how Brevo performs across the most important categories for email marketers.

Ease of Use	Brevo makes creating and sending campaigns extremely simple. The interface is clean, consistent, and guides you through every step — perfect for both beginners and busy marketers.
Email Editor	The drag-and-drop editor is smooth and intuitive. You can personalize content, use 12 content blocks, and access over 8,000 stock photos. The built-in image editor is a nice bonus, allowing quick adjustments. A/B testing becomes available once you upgrade to the Business plan.
Email Templates	Brevo offers 48+ professional templates plus four minimalist layouts. While the number is smaller than some competitors, the designs are clean, modern, and easy to edit. The Brand Library feature stands out, automatically pulling your website fonts, colors, and logo into your email templates for consistent branding.
Email Types	Brevo supports four main types of emails: Standard campaigns A/B testing Autoresponders Automated workflows
Marketing Automation	Brevo’s automation system is beginner-friendly but surprisingly powerful. You’ll find 12 pre-built workflows for common goals like: Welcome emails Abandoned cart recovery Product view reminders You can also build custom workflows with multiple entry points, if/else conditions, time delays, and multi-channel actions (email, SMS, push notifications). Website tracking helps trigger emails based on visitor behavior — a huge plus for engagement.
List Management	Managing contacts in Brevo is both flexible and advanced. You can import lists easily and filter them using 8 different conditions. Combine email, SMS, and transactional data using AND/OR operators to create precise audience segments.
Personalisation	Brevo lets you personalize any text block with contact fields and even use conditional visibility for dynamic content. You can show different messages to specific segments — perfect for boosting engagement and conversions.
Landing Pages & Forms	The form and landing page builder is intuitive and clean. You can customize fonts, colors, spacing, and add form fields easily. Brevo also supports double opt-in for compliance and list quality. Landing pages are available starting from the Business plan.
Reporting & Analytics	Brevo’s reports are clear and easy to read. You can track: Sends, opens, clicks, and unsubscribes Campaign performance for both email and SMS A/B test results (open and click rates, subject line comparison, etc.) For deeper insights like click heat maps, you’ll need the Business plan.
Customer Service	Help is always a click away. The Help Center offers detailed articles for every feature. All users get email support, while live chat and phone support are available on higher-tier plans.
Deliverability	Brevo includes strong deliverability protections with SPF, DKIM, and DMARC authentication. It automatically manages bounces, spam complaints, and adds List-Unsubscribe headers for compliance. While throttling isn’t user-controlled, it’s handled internally to maintain sending reputation.
Spam and Design Check ❌	Brevo provides email previews to test how your design looks across devices, but it lacks a spam score or inbox placement tester. You can still send test emails manually to check formatting.
AI Writing ✔️	Brevo’s built-in AI assistant (Aura) is a time-saver. It can generate subject lines, rewrite content, change tone, and even translate your emails into other languages — right inside the editor.
Integrations & API ✔️	Brevo connects with 64+ third-party apps, including: WordPress Shopify WooCommerce Pipedrive Salesforce For wider compatibility, you can use Zapier (5,000+ integrations) or Brevo’s API for custom setups. The WordPress plugin is especially handy for on-site tracking and embedding forms.
User Permissions ✔️	You can set custom roles and permissions for campaigns, contacts, SMS, and ads. The Enterprise plan includes predefined roles for marketing, sales, and management teams — great for collaboration.
GDRP & Legal Compliance ✔️	Brevo is fully GDPR-compliant and stores data in secure European data centers. It includes consent checkboxes, easy unsubscribe links, and meets all major privacy standards (including Gmail/Yahoo 2025 rules). This ensures your audience’s data stays private and protected.
Interface Languages	Brevo supports six languages: English, French, Italian, Spanish, Portuguese, and German — making it accessible to teams across the globe.
Customer Satisfaction	Users love Brevo’s balance of features and value. It currently holds 4.6 stars on Capterra and 4.5 stars on G2, proving its reliability and popularity among small business owners.

Getting Started with Brevo

Setting up your Brevo account is quick and easy — it takes about 5 minutes from start to finish.

After entering your email and password, you’ll need to activate your account via email. Brevo will then ask a few simple questions about your business type and contact list size to personalize your setup.

Next, Brevo recommends importing your contacts, which only takes about 2 minutes for 500 contacts. Once that’s done, you can create your first email campaign. Using one of Brevo’s ready-made templates, I built a complete campaign in just 8 minutes.

From there, you’re free to explore all of Brevo’s tools — from email automation to CRM and chat.
👉 You can also create a free Brevo account to start sending up to 300 emails per day, perfect for beginners who want to test the platform before upgrading.

In-Depth Brevo Review: Email Marketing and CRM Platform

Brevo makes creating and sending newsletters and marketing campaigns easy. It keeps all the options in one place and guides you through all the steps. The drag-and-drop email editor is straightforward with 40+ good-looking, responsive templates.

Creating and Sending Newsletters with Brevo

Let’s start with the basics. If you just want to send newsletters, choose the Email option. In Campaign Settings (below), you first choose your email list.

Add a subject line and preview text with the option to personalize both with any custom attributes you have.

Now to design and write your newsletter. The drag-and-drop editor is the default. An alternative option for writing HTML code is in a tab called “Code Your Own.”

To use the drag-and-drop editor, you select a template. We’ll look at Brevo’s templates shortly. But let’s jump straight into the editor.

Like the rest of the platform, Brevo’s drag-and-drop editor comes with a user-friendly interface. The main menu to the left has 3 tabs:

• Content: Lists 12 content blocks to add to your template.
• Saved blocks: If you customize content blocks to look the way you want, you can save them here to use later.
• Design: Styling options for the entire template.

The template design tab has styling rules for all text. And you can set a background color or background image for all templates. You can also access your Brand Library from the Design tab.

To edit and style individual blocks, you just click on them. This opens up a window to the left for each type of content. Here’s what it looks like when you click on an image:

There’s a new image editing tool that lets you edit and make eye-catching graphics.

It took me just a few minutes to make the design above. The interface is very straightforward. But it still gives you loads of editing options. If you like Canva, you will love it. It’s a great tool. There are pre-made templates to get started with. And if you haven’t got any images of your own to upload, Brevo has 8,000 stock images to choose from.

You can personalize the content in text blocks. This includes titles, headers, and paragraph blocks. When you click on a text block, an Add Personalization option appears. Just like with subject lines, a contact attribute inserts personalization.

In the block visibility, you can add conditional content and personalization. For example, if you invite people to an event, set a condition that the country or location tag has to be in that area. Otherwise, it isn’t included.

As for other email campaign features, Brevo offers A/B testing, but only on the Business plan and above. A/B testing lets you send different versions of a campaign to a sample of your contacts to compare performance.

To set up A/B testing, you need to select an element to test and a sample size. You can A/B test subject lines and content.

Just to pick out a couple of advanced settings, Brevo is big on privacy law compliance. That’s what the Unsubscribe Page options are about. Providing clear unsubscribe options is important under GDPR rules. Subscribers have to have the choice to opt out of receiving emails if they choose.

Brevo has a Google Analytics integration to automatically include UTM tags for your newsletters and other email marketing campaigns.

Overall, Brevo makes creating and sending newsletters and marketing campaigns convenient. It keeps all the options in one place and guides you through every step, which is great for first-timers. The drag-and-drop email editor is straightforward, and it’s great that you can create your own graphics to bring your emails to life.

Email Templates in Brevo

Brevo offers 48 pre-designed templates to choose from — and this number may continue to grow over time.

In addition to the designed templates, you’ll also find 4 layout templates. These don’t include any special styling but provide a clean structure with content blocks, making them perfect for building your own designs from scratch.

Inside the Layouts tab, you’ll also find blank templates if you prefer to start from zero.

A standout feature connected to templates is the Brand Library. This tool allows you to import your website’s brand style directly into your email templates. Once your Brand Library is set up, the colors, fonts, and logo from your website automatically become the default settings for your templates.

If you don’t have a website or simply want to update your branding, no worries — you can easily change your logo, colors, and fonts at any time. For example, I used the image I created in Brevo’s image editor as my logo.

While Brevo doesn’t offer as many pre-designed templates as some other platforms, the ones available are professionally crafted, visually appealing, and easy to edit. Plus, the Brand Library feature makes it simple to customize your templates to match your unique brand identity.

Managing Contacts in Brevo

The first step in creating an email campaign with Brevo is selecting your contact list. If you already have contacts saved elsewhere, you can easily import them in bulk directly into Brevo.

for example:

You can upload your data using a spreadsheet (.csv or .xlsx) or a basic text (.txt) file. If your contacts are saved in another format, you can simply copy and paste them into Brevo. The platform gives you a preview screen so you can visually confirm that all the data looks correct before importing.

Data mapping in Brevo is simple and intuitive. This means you can match each column in your file (like Name, Email, Country) with the corresponding contact fields in Brevo.

Apart from the email field, all other attributes are set to “don’t import” by default — giving you full control over which data gets added. You can connect these to existing attributes or even create custom ones to suit your marketing needs.

List Management and Segmentation

Managing your email lists in Brevo is both powerful and straightforward. You can easily create segments based on user behavior or contact details.

For example:

• Filter contacts by actions (like opening an email or clicking a link)
• Filter by attributes (like location, signup date, or customer type)

Brevo allows you to combine multiple filters using AND/OR operators, which makes complex segmentation effortless. You can even combine data from email, SMS, and transactional messages to build precise segments.

To make things faster, Brevo includes 10 pre-made segments under Contacts > Use segment template. One of the most useful is the Unengaged Contacts segment — helping you remove inactive subscribers or create re-engagement campaigns to win them back.

Website Tracking & Automation Setup

When you start using Brevo’s automation tools, the platform will ask you to add a small tracking code to your website. This enables Brevo to track user behavior — such as link clicks or page visits — and trigger automated emails based on these actions.

For instance, if someone visits a product page but doesn’t complete their purchase, Brevo can automatically send them a follow-up email or discount offer to encourage them to buy.

Marketing Automation Templates

Automation might sound complicated, but Brevo makes it beginner-friendly with 8 ready-made automation templates. Each one is a pre-built workflow that you can easily customize by editing or adding your own emails.

Examples include:

• Product Page Follow-Up: Triggers an email after a contact views a specific product page but doesn’t buy.
• Abandoned Cart Sequence: Automatically sends reminders to customers who added items to their cart but didn’t check out.

You can adjust delays (e.g., wait 24 hours before sending) and add exit conditions so the workflow stops once a customer makes a purchase.

Workflow Editor

Brevo’s visual workflow editor makes automation setup easy.

• Click ( + ) to add a new action or step.
• Click on any step to edit or delete it.
• Add multiple entry points so contacts can enter the same automation from different forms or triggers.

The editor also supports multichannel automation — meaning you can send emails, SMS, WhatsApp messages, or push notifications from one workflow.

You can even use automation to manage your contact lists automatically, such as adding or removing contacts based on their actions or engagement level.

Smart Conditions

To make your automations smarter, Brevo includes time delays and if/else conditions.

• Time delays pause the sequence for a specific period or until a particular action occurs.
• If/else conditions split the workflow into two paths — Yes (if the condition is met) or No (if not).

This flexibility allows you to personalize every customer’s journey, reduce dead ends in your automations, and keep engagement high at every stage.

Sending SMS with Brevo

Brevo isn’t just for email—it’s also a simple and effective SMS marketing tool. Sending bulk SMS messages is easy. Just type your message, add your recipients, and click send.

for example:

To use SMS marketing, you’ll need your contacts’ phone numbers and their permission to message them (just like with emails). Since Brevo is based in Europe, there are a few compliance rules to note:

• If you’re sending SMS messages to the US or Canada, you’ll need to register for a toll-free number to meet local regulations.
• For other regions, you can simply add a mobile number when setting up your campaign.

You can also personalize your SMS messages using contact details. Just include attributes inside curly brackets, like {FIRSTNAME}, to make your messages feel more personal.

Another great feature is Brevo’s shortcodes — these are shorter numbers (usually 5 or 6 digits) used for replies or quick interactions in SMS campaigns. They’re shorter than standard phone numbers and help save space in your message.

✅ In short: Brevo’s SMS marketing is fast, compliant, and highly personalized—perfect for connecting with customers on their phones.

Brevo Social Media Tools: WhatsApp Campaigns and Facebook Ads

Brevo also helps you expand beyond email and SMS by offering social media marketing tools — including WhatsApp campaigns and Facebook Ads.

For example:

🟢 WhatsApp Campaigns

WhatsApp campaigns work much like SMS, but with a few setup steps:

• You’ll need a WhatsApp Business Account.
• A Facebook account linked to the same company email used for your Brevo account.
• A dedicated phone number to connect with Brevo’s WhatsApp Business Platform API.

Once you’ve set that up, you can easily send messages, updates, or promotions to your customers directly through WhatsApp — a channel with high open and engagement rates.

🔵 Facebook Ads Integration

Brevo also allows you to run and manage Facebook Ads directly from your dashboard (available starting from the Business plan). You can:

• Target Facebook users based on interests, demographics, or behavior.
• Schedule your ads and set your budget.
• Design professional ad creatives using Brevo’s simple drag-and-drop editor — no design experience needed.

Brevo CRM

for example:

Brevo’s Sales CRM is built to help small teams manage customer relationships efficiently — and the best part is, it’s completely free. It organizes all your customer data, tracks engagement, and helps you manage daily tasks with ease and speed.

Here’s what Brevo Sales CRM offers:

🧩 Pipelines

Create and customize different sales stages to track how deals progress through your funnel. You can assign specific tasks to each stage, helping your team stay organized and move leads smoothly from prospect to paying customer.

💼 Deals

Each deal represents a sales opportunity. You can assign deals to pipelines, monitor their progress, and compare performance across different sales stages — making it easier to identify what’s working and where improvement is needed.

✅ Tasks

Tasks are the actions your team needs to complete to move deals forward. You can assign them to team members, set deadlines, and even automate repetitive actions to save time and boost productivity.

Overall, Brevo’s CRM gives you a simple yet powerful system to organize sales, track performance, and close deals faster — all in one easy-to-use platform.

Getting New Leads with Brevo Landing Pages and Forms

Brevo makes lead generation simple with its built-in forms and landing pages. You can easily create custom, branded pages to capture leads and grow your email list — no coding required.

for example:

🧾 Creating Forms in Brevo

All form options are found under the Contacts tab in the main menu. When you start a new form, Brevo guides you through a clear, step-by-step setup process.

In the design step, you’ll see a basic outline template that’s easy to customize. Using the Build tab, you can drag and drop different content blocks and fields into position:

• Content blocks let you add text, images, or decorative elements to make your form visually appealing.
• Fields are where you collect data like names, email addresses, or custom information. You can also add dropdowns, checkboxes, or yes/no options.

Under the Form Design tab, you can fine-tune your form’s look — choose colors, add background images, change fonts, and adjust layout spacing.

💡 Pro Tip: Brevo strongly recommends using a double opt-in (or “double confirmation email”) to ensure you’re collecting valid leads and staying compliant with email regulations.

🌐 Designing Landing Pages with Brevo

Creating landing pages in Brevo (available on the Business plan) is just as intuitive. The editor works on a What You See Is What You Get (WYSIWYG) basis — so you can see real-time changes as you type or move elements around.

Here’s what you can do:

• Hover over any section to reveal editing options — add, duplicate, or delete blocks.
• Click inside a block to access settings on the left panel, such as button size, color, and layout.
• Use Brevo’s built-in image editor to crop, resize, or enhance images with filters, text, or effects.

Building landing pages for lead capture is straightforward — instead of embedding forms across multiple pages, you can simply design a dedicated, conversion-focused landing page for each campaign.

Brevo’s landing page and form tools make it incredibly easy to design, customize, and launch lead generation campaigns that actually convert.

Reporting and Analytics in Brevo

Brevo provides clear and easy-to-understand reporting and analytics tools to help you measure the performance of your email and SMS campaigns.

📊 Campaign Statistics Overview

On the Campaign Statistics page, you can select a custom date range to view your data. The dashboard displays key performance metrics, including:

• Sent emails
• Recipients
• Opens
• Clicks
• Unsubscribes
• Replies
• Bounces

You also get percentage breakdowns for open rates, click rates, and unsubscribe rates, helping you quickly see how your campaigns are performing.

If you’re running both email and SMS campaigns, Brevo neatly separates the statistics for each channel so you can compare performance side-by-side.

🧪 A/B Testing Analytics

When you run A/B tests on your campaigns, Brevo displays results clearly for each version. You can see:

• The open, click, and unsubscribe rates for all versions
• The subject lines used
• The duration of the test
• A short summary explaining which variation performed better

This makes it easy to identify what resonates most with your audience and optimize future campaigns for better engagement.

🔍 Advanced Reporting (Business Plan)

If you’re on Brevo’s Business plan, you’ll unlock advanced reporting features, including:

• Heat maps — visualize exactly where subscribers are clicking inside your emails.
• Deeper engagement insights — track audience behavior and understand what drives conversions.

✅ In short: Brevo’s analytics tools give you everything you need to monitor, compare, and improve your marketing campaigns — all from one simple, visual dashboard.

Reporting and Analytics in Brevo

Brevo offers simple yet powerful reporting and analytics tools that make it easy to track how your email and SMS campaigns are performing.

📈 Campaign Statistics Dashboard

The Campaign Statistics page provides an overview of your campaign’s key metrics. You can select a date range using the calendar and instantly view totals for:

• Sent emails
• Recipients
• Opens
• Clicks
• Unsubscribes
• Replies
• Bounces

You’ll also see open rates, click-through rates, and unsubscribe rates as clear percentage values. If you’re running both email and SMS campaigns, Brevo conveniently displays separate data for each channel.

🧪 A/B Test Results

When you run an A/B test, Brevo shows detailed results for all versions, including:

• Open, click, and unsubscribe percentages
• Subject lines used
• Duration of the test
• A short summary explaining which version performed best

These insights help you understand what engages your audience most, allowing you to optimize future campaigns with data-driven decisions.

🔍 Advanced Reporting (Business Plan)

If you upgrade to the Business plan, you gain access to advanced analytics tools, such as:

• Heat maps that show exactly where contacts click inside your emails
• Deeper engagement reports for understanding audience behavior

Brevo’s analytics system provides all the essential insights you need — from performance metrics to visual click tracking — helping you continuously improve your campaigns with confidence.

Brevo Pricing Plans and Discounts

Brevo’s pricing is affordable and flexible, making it ideal for small businesses and growing marketers.

• 💰 Starter Plan: Begins at $9 per month, offering 500 contacts and up to 5,000 email sends per month. However, your emails will include Brevo branding in the footer. If you prefer to remove the Brevo logo, you can purchase an add-on for $10.80/month.
• 🚀 Business Plan: Starts at $18 per month and unlocks advanced features like landing pages, A/B testing, automation workflows, and detailed reporting tools.

Brevo also offers optional add-ons for features such as multi-user access, push notifications, and extra landing pages — allowing you to customize your plan based on your business needs.

👉 For a detailed cost breakdown and to compare all features, check out Brevo’s full pricing guide.

About the Brevo Forever Free Plan

Brevo offers one of the most generous free plans in the email marketing world. Even with a free account, you get access to nearly all the essential features available in the Starter plan — making it a powerful choice for beginners or small businesses on a budget.

Here’s what makes the Brevo Free Plan stand out:

• 💡 You can add up to 100,000 contacts — an impressive limit for a free plan.
• ✉️ The only restriction is that you can send up to 300 emails per day.
• 🧰 You still get access to Brevo’s main tools like email campaigns, CRM, and automation basics, all without spending a penny.

💎 Brevo Discount Offer

Want to try Brevo at a lower cost? Email Vendor Selection readers can enjoy a 60% discount for 3 months when starting a free account through their page using the coupon code Insider60.

It’s a great way to explore Brevo’s premium features while saving big!

Brevo Customer Support

Brevo makes it easy to find help whenever you need it. You’ll find a Help link conveniently placed at the top-right corner of every page. From there, you can access the Help Center to search for answers or get in touch with the Brevo support team directly.

The Help Center is packed with detailed guides and tutorials covering every aspect of the platform — from setting up campaigns to managing automations.

• 📘 Knowledge base and email support are available on all plans.
• 💬 Live chat and phone support are available on Business plans and higher, ensuring faster assistance for growing teams.

Final Conclusion: Is Brevo Worth It?

Absolutely — Brevo is one of the best all-in-one email marketing and CRM solutions for small businesses. Its clean interface, automation tools, and new features make managing campaigns effortless.

With such a generous free plan and powerful paid features, Brevo offers outstanding value for anyone serious about growing their business through email marketing.

✅ In short: Brevo combines affordability, simplicity, and advanced marketing tools — making it a smart choice for beginners and professionals alike.

Read: ActiveCampaign Review 2025: Is It Still the Best?

Bravo FAQs

1. What is Brevo, and how is it different from Sendinblue?

Brevo is the new name for Sendinblue, rebranded to reflect its growth beyond just email marketing. While Sendinblue started as an email tool, Brevo now offers a complete marketing suite — including email, SMS, WhatsApp campaigns, automation, CRM, and more — all in one platform designed to help businesses build lasting customer relationships.

2. Is Brevo really free to use?

Yes! Brevo offers a Forever Free Plan, allowing you to send up to 300 emails per day with access to most core features — including automation, templates, and contact management. You can even store up to 100,000 contacts, which makes it one of the most generous free plans available for small businesses and beginners.

3. How does Brevo help with marketing automation?

Brevo’s automation builder lets you create smart workflows that automatically send emails or messages based on customer actions — like sign-ups, clicks, or website visits. You can use pre-built templates (such as welcome emails or abandoned cart reminders) or build your own custom sequences without needing any coding skills.

4. Can I use Brevo for more than just email marketing?

Absolutely. Brevo goes beyond email by offering multi-channel marketing tools — including SMS, WhatsApp messages, Facebook ads, live chat, and CRM features. This allows you to manage your entire marketing funnel and customer communication from one platform instead of switching between different tools.

5. Is Brevo worth paying for its premium plans?

If you’re serious about growing your business, yes. The paid plans start at just $9/month and unlock advanced tools like A/B testing, landing pages, detailed analytics, and multi-user access. The Business Plan is ideal for teams that need automation and performance tracking, while small businesses can easily start with the free or Starter plan and upgrade as they grow.